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SEO in Adelaide – Everything You Need to Know
SEO is one way to help your business grow and bring you more income in the long run. That being said, you can’t just go with an overpriced and inexperienced/under-delivering SEO agency and call it quits. You need to make a lot of research and choose an agency that will deliver the much-desired results.
If you want what’s best for your business by improving the rankings and attracting more traffic, you’ve come to the right place. Our SEO company Adelaide is experienced in everything related to search engine optimisation, thus being able to help clients in Adelaide get amazing results. You need to be careful when choosing the right Adelaide SEO services, so by being informed, you will end up with a company that delivers exactly what it promises.
It’s important for any SEO related company to be up to date with the constant changes in algorithms. It’s the only way to ensure your good experience on the market. Thankfully, we are always up to date, as we value our clients and want them to be on top of the Google search results.
You can get in touch with us by using the Contact Us page, so let us help you taste the success that comes with being on top of the rankings.
What Is SEO?
SEO is short for Search Engine Optimisation, and it’s one tactic that can help you drive traffic to your website and possibly gain some paying customers. It works by making your site appeal to Google’s algorithm, thus deciding the ranking your platform will have on the result pages.
What SEO does is basically look at certain things on your website, such as the keywords, backlinks, speed, content quality & quantity, and many others. By optimising your website through SEO, you have a higher chance of being placed on top of the search engine results.
Why Do You Need Experienced SEO Agencies?
You may think that it is just something you can study and implement yourself into your website, but in reality, it’s not that simple. Things are rarely achieved overnight, and SEO is more than what you see on the surface.
You need to be aware that, on the market, you will be going against experienced SEO specialists. This means that they have high chances of beating you. Although you can learn from the mistakes you make and become better, it’s not really the best thing to do if you want to just see your website in the top results.
For that very reason, your company should be focusing on other things, like increasing the selling rate and many others. SEO should be left to those who know what they’re doing, as it is your best chance when you’re looking for a bright future.
If the content is published on higher authority websites, it has a better chance of attracting new people, thus driving traffic towards your own company.
That being said, we would love to make your content visible, helping it receive the praise it deserves and helping your business development as a result.
One thing that matters when you want your content to be successful is link building. It’s always best to go with quality links than just flood the entire section with meaningless links, and we can help you with this step too. Basically, we can assist you in getting backlinks to very relevant sites that are trusted by Google.
Through our network of contacts and skills, we have the ability to offer you superior backlinks from high-quality websites. As such, this will be a great indicator to Google that you are a good website that can be trusted. Moreover, you won’t be scolded for using spammy link building techniques either. After all, who likes seeing posts filled with backlinks anyway?
Our SEO agency in Adelaide combines various SEO techniques with link building to help you reach the maximum ranking potential, which is being in the top of the search engines.
On Page SEO
As we want to provide our clients with the best quality they can get when seeking out services, our methods are special. Therefore, our approach makes sure that every element is properly optimised, so it gets the best of search engines and visitors.
If you don’t know how to use the visits to your advantage, trying to increase your traffic won’t be of much help. You need to develop your content in such a way that people love it and will always be happy to return to your website. Our SEO services Adelaide can help you with that, creating compelling content that will be catchy enough to keep your audience loyal while getting new visitors too.
When you create a website, you are not doing it just so you can stare at it in your spare time. Its purpose is to have people visit and interact with the content shared there, as it’s the only way the website can grow and bring you the results you want.
SEO is the method that helps websites make it to the first page on search engines, but dominating the rankings is what you should go for if you want to increase your revenue. Through our services, your site can get the exposure it deserves, and even reach the first place on Google searches. In other words, Google will lay down paths for people to get to your website.
Once you start getting attention and clients start appearing from everywhere, you will get a lot of revenue, which is one of any business’s main goals. Simply put, we open the door for your website to generate a lot of traffic, increasing your revenue as a result.
You don’t need a huge budget to afford our services and get your business on top. Even though we make sure to offer superior SEO performance, our prices are good enough so that any business can have access to our knowledge and skills.
As such, we can do the work for you, and get you the well-deserved audience which will, in return, generate revenue.
Why Do Some Websites Get Bad Google Rankings?
When you’re looking for something on the popular search engine, you get a lot of results, some listed higher compared to others. You can’t help but wonder “Why is a certain website on the 1st place, while the other one isn’t?”.
There may be a lot of reasons behind it, so it’s hard to determine a specific reason for a certain website unless you are Google itself. Concurrently, there are some ranking factors that have more importance than others, making it easier for you to find out the cause. To help you with that, here are some of the most common causes that lead to a poor ranking on the search engine:
Not Enough Content
You’ve most likely come across websites that don’t have a lot of content and don’t give you an accurate answer to your questions. These websites are usually not found on the first page and are barely able to provide you with what you’re looking for.
Websites that have too little content, or just no content at all in certain areas, are generally not considered of high-quality, which results in their downfall. If your site is in the same boat, then it’s no surprising that it isn’t able to be on top of others.
If you end up working with us, we can tell you the right amount of content you should make to bring more visitors, as well as potential customers. With the proper length, your posts have a much higher chance of seeing the “light” so to speak.
Not Enough Citations and Backlinks
A lot of competing websites are battling through the backlinks they provide in their content, as they are proof of trust to Google itself. Backlinks need to be from high authority and reliable websites that are trustworthy, which means Google is fond of them. If you can link back to these, Google will take it into consideration, and place you on a higher spot as a result.
You’ve heard of “quality over quantity”, and this situation is a good example of that. Multiple low-quality backlinks mean nothing in comparison to a good and high-quality one.
An Adelaide SEO expert can help you improve your rankings by attracting high-quality backlinks.
Google doesn’t forget your past, so once you’ve done something that they don’t agree with, you’re going to stay on their blacklist. In a nutshell, if you or another Adelaide SEO agency have tried some shady things regarding backlinks in the past, they are the ones dragging you down. Even if you’ve bought big amounts of low-quality links a good while ago, Google will still keep track of it.
Even so, it’s not the end of the world, because, through some hard work, you can escape the penalties and improve your rankings. It will still require contacting the websites and asking them to remove the links that point back to your website. Still, if there are just too many links to count, then it may feel like an eternity to try and do this. If you’re in this situation, you may have to start fresh.
Competition Is Too Good or Unscrupulous
You should never underestimate your competitors because it’s hard to figure out what’s going on through their minds and just exactly how skilled they are. They may use tactics that are either unknown to you or just simply surpass yours, giving them the pass to the first results page.
At the same time, there’s a situation that’s way worse. Some competitors are very mean and dishonest, and they would do anything to obtain success and revenue, even bring others down. Sometimes, competition tries to trick Google into thinking that you are trying to cheat through buying low-quality backlinks. This results in you getting penalised, even though in reality, you didn’t even do these things. Consequently, your site gets demoted, with the competition filling in your spot.
This is why you should consider having SEO consultants because they can always check the backlinks to make sure that nothing harmful is about to occur. It’s very much needed in a competitive industry if you want to avoid having your rightful place taken. In the event that an SEO attack is detected, any sinister link should be removed, so Google doesn’t act on it.
Over Optimised Website
Too much of anything can be actually more harmful than helpful, and it’s the same when it comes to SEO. If you think that spamming keywords in your content will help, you should reconsider. It’s the same if you attempt to force phrases into your headings, or many other things.
Everything should be written naturally, including your keywords. It may not be easy for everyone, but if you seek the help of an SEO expert in Adelaide, things will turn in your favour.
You Just Have a Bad Website
As mean as it may sound, there are certain websites that are too outdated and have too many technical issues for Google to deal with it. Consequently, Google just gives up on them altogether.
What Types of SEO Agencies Should You Avoid?
It’s hard to find a reliable SEO company in Adelaide, especially if you want to look a lot into things before you dive in. At the same time, the process can be very confusing, sometimes even bringing you close to flipping the table and calling it quits.
In order to keep you sane and make sure you avoid falling into any kind of trap, here are some things you should look for before working with an agency:
An SEO company will do everything in its power to help you make it to the first page on the most popular search engine. However, there’s no guarantee that this will happen, because Google’s algorithm ranking is not something you have control over.
Being responsible with the SEO strategy is the most essential thing if you want to see the spotlight, thus guaranteeing results seems a little shady. Anyone wants to sell their services, but that shouldn’t happen unless they have something over what they’re trying to sell.
If an SEO company guarantees you certain results, ask them questions, such as what keywords you’re guaranteed to rank for. Also, another aspect they should tell you about is the number of people that are searching for that exact keyword each month.
Outsourced Team Members
There are many SEO companies that outsource their work to other countries, as it helps them keep low costs while the profits are high. We will work on your account, so you shouldn’t worry that other inexperienced people will take care of your website.
Someone from outside the circle may not be able to understand everything properly, and only drag you down. But with us, you won’t have to worry about that.
Backlinks are those hyperlinks that you often see while you’re reading certain content, and that redirects you to some outside sources. Through these, you will be seen as a trustful source by Google, depending on whether the websites linked are of high-quality or not.
Still, some agencies use methods that are against the guidelines, respectively paying for link building. If an SEO company has to pay websites to link back to your client’s websites, then you should stay away. As mentioned, it is against the guidelines. Google is becoming better and better at detecting paid link building, so if you’re caught doing that, you may be penalised. Penalisation often means that your website will be removed from Google because it is considered cheating.
If any SEO agency offers you this type of service, you should respectfully reject their offers and look for companies that act according to Google’s rules. Google needs to find you as a trustworthy website, not a cheater.
Our company dealing with search engine optimisation in Adelaide makes sure that the backlinks are obtained naturally, and not through some shady methods. The main goal we have is to help you reach the first place. The last thing we want is to have you removed entirely from Google.
Some agencies will ask you to sign a certain contract with them upon providing you with their services, and you should refuse.
SEO is something that doesn’t produce results as soon as you snap your fingers, so committing to such a long contract will only rob you of cash. Many companies have a bad habit of forgetting about you, while still charging you monthly for services they don’t provide in the first place.
Working with an SEO specialist in Adelaide will give you some benefits. Basically, you will have the option to cancel the agreement if you don’t want it anymore. It’s a great way to ensure that you’re not wasting all your money.
SEO Adelaide Consulting Overview
Not all websites are created equal, and when it comes to SEO in Adelaide, there is no one exclusive method that will work for every business. Nonetheless, our SEO services are working by prioritising the work based on our findings in the initial on-site audit. After all, our clients’ needs are important, which is why we work hard to help you achieve them.
In the following paragraphs, you can find some usual elements that a good Adelaide SEO campaign has. Conversely, you should be aware of the fact that what you see on this list won’t necessarily stay the same forever. This means that some elements may be tailored in such a way to meet the needs that your website has to achieve.
Observing and Targeting the Competition
Every business out there has some kind of competition, so you have to be ready for that. You will all fight for that number one place on Google’s first page, doing whatever it takes to get on top and have the main advantage.
Having said this, the type of SEO work that your website requires largely depends on the competition that you have in your operating industry. So, before you jump in and think that SEO is a child’s play and will happen at the snap of your fingers, think again.
There are many other companies that are willing to do their best to steal the spotlight from the other businesses. For this reason, analysing them is crucial, especially in the early stages of the campaign. The organic Google rankings can be very difficult depending on how competent your competitors are regarding SEO.
Google’s algorithm may be very mysterious, but it’s not impossible to turn things the other way around and make them work in your favour. If you take a step back and closely look at the websites that currently have the highest rankings, it will help you improve your website and get that number one spot.
Despite being impatient and wanting to reach the highest spot in the search engines, it’s a fact that results are rarely seen in the blink of an eye. It takes time, but at the end of the process, clients will be able to see the results they’ve been expecting for.
It’s essential for us to keep our clients posted about everything that happens during the progress, so they know what’s going on. For this reason, we will give you regular reports on how things are going, as well as how we’re doing them and the reason why we’re doing certain things.
Not only that this helps you understand the whole thing on another level, but it’s also a way for us to show you that you can trust us, and we’re doing everything that’s in our power. In addition, you will see all the improvement that was made up to that point and have a general idea about what to expect.
Also, our SEO company in Adelaide will answer your inquiries and take your suggestions and feedback into consideration too. By doing that, you’re helping us help you, as well as other companies that will seek our help in the future.
Onsite Recommendations Implementation
The last thing that you want when you hire an SEO Adelaide company is to be redirected to other web developers for onsite recommendations implementation. At the end of the day, money doesn’t grow on trees, thus spending additional funds on a web developer is not exactly something to long for.
Because of that, we are offering these services ourselves, without sending you in countless other places. Therefore, implementation is something you will benefit from.
In the event that we are not able to do it, we can simply recommend some solutions from our contact network, which are pocket-friendly.
When you’re trying to build a website for any Adelaide business, it needs to be done carefully. Whereas some firms think it’s a good idea to just slap their logo on an auto-generated report, a good website takes time to build, especially if you expect good results. So, there’s a need for good analysis and interpretation if you want your website to be the real deal.
Our Adelaide SEO expert takes the time to look at every technical aspect of the site, so the website can be built accordingly with your needs and preferences.
Analysing the Traffic Quality and Goal Tracking
Seeing people visiting your website is always a good feeling because someone is finally seeing the work you put in. However, despite growing the traffic, it doesn’t do any good if people won’t become paying customers.
We can help you achieve that. By monitoring a lot of metrics such as the conversion times, bounce rates and many more, we will let you know what to do. In many situations, there are some specific keywords that push the traffic. With that being said, you will know what to do to make people come to your website, making it more likely to turn them into paying customers.
Developing the Content and Researching Keywords
There are tens of thousands of Google searches every second, and the results all provide answers to anyone’s questions. If you don’t optimise your website properly to generate accurate Google results, then you’re losing a lot of potential visitors. By including the right keywords, you’re more likely to show people that you have the answer to their question, so they will visit your site and generate traffic.
We are aware of the importance that keywords have when it comes to business websites, which is why this service is something we pay special attention to. At every stage of our campaign, we will include ongoing keyword research so that both short and long tail queries are targeted. Furthermore, we will help you target the keywords that could put your website in the spotlight, thus helping you show up at the top of the Google results in the future.
Did you know that buying backlinks could end up with you being removed from Google’s results? Basically, doing this is against the search engine’s guidelines, meaning that if you’re caught, there will be some harsh consequences to face.
That’s the last thing we want for our clients because then, all our work would be in vain. We only promote the right approach to it, which is natural link acquisition. It will never have Google banish your website to the dark realm.
Besides, the approach isn’t hard either. You only need to publish some good, entertaining, useful and valuable content. As a result, you will have these links come to you as other website owners share your content with their visitors. Once this happens, the rankings will start increasing, and more revenue will be generated for your business. Isn’t this what you should be looking up to?
Why Choose Us?
If you’ve come across us and have read this post up to this point, you might ask yourself “What can you offer that other Adelaide search engine optimisation companies can’t?” Well, as you’re already aware of, not all companies are the same, as some may be better than others. Simultaneously, every SEO company has something unique, and there are a lot of inefficient ones that may not offer you the same quality as we do.
The following list will show you a bunch of reasons why our Adelaide company may be a better choice compared to an agency:
We Aim for the Best ROI
As we really value our clients and the future of their business, our main goal is to achieve the best ROI for all of them. That being said, we always want to make sure that your company is performing properly, while also growing at an excellent rate and ensuring a fulfilling future. Even after you reach the highest rankings, we still want you to have a high ROI without having to pay for our services anymore.
Once We Get You Good Results, Billing Stops!
Some companies can help you get to the highest rankings faster, while others use a slower approach. In spite of all of this, with us, once you’re right where you wanted to be, the billing stops, meaning we won’t charge you anymore. This is one advantage we have over the other local SEO companies.
One thing that a lot of SEO agencies do is applying the same tactics for every client’s website. This doesn’t always work, because each website is different and might require other strategies that the previous site. We will always adapt our tactics to your needs and profile and even come up with innovative plans so as to help your website get right where it belongs – in the top rankings.
As a result, we want to act in the clients’ best interests, and understand their website and business before making any move.